Updated August 2026 · pricing checked against public vendor pages
Why teams compare Supermetrics alternatives
Supermetrics packages a broad marketing-data platform. Its price depends on the destination, data sources, accounts and users you need. That breadth is useful for multi-channel and enterprise teams, but a Meta-only workflow may pay for capabilities it never uses. That does not make Supermetrics a bad product — it means the two products solve different scopes.
Stats Ninja takes the opposite bet: one source (Meta Ads), the complete metric catalog, native Google Sheets scheduling, and pricing an SMB or a small agency can expense without a procurement meeting.
Head-to-head comparison
Scroll horizontally to compare all six tools →
| Feature | Stats Ninja | Supermetrics | Dataslayer | Coupler.io | Two Minute Reports | Funnel |
|---|---|---|---|---|---|---|
| Starting price | $29 monthly $23/mo annual | $55 monthly $44/mo annual | from €29/mo annual | $32 monthly $24/mo annual | $15 monthly $9/mo annual | from $300/mo annual |
| Best fit | SMBs, small agencies | Mid-market, enterprise | SMBs & marketing teams | Small data teams | Solo marketers & small teams | Mid-market & enterprise |
| Sources at entry tier | Meta Ads only | 3 sources | 3 connectors | All sources; 3 accounts total | Multiple connectors; 2 accounts each | 121 connectors |
| Entry-tier scheduling | Daily | Weekly in Sheets | Daily | Daily | Manual (Basic adds schedules) | Daily |
| Destination breadth | Google Sheets only | Sheets, Excel, Looker Studio, Power BI & more | Core BI tools plus warehouses | Multiple spreadsheet, BI & warehouse destinations | Sheets or Looker Studio at entry | Reporting plus warehouse exports on higher tiers |
| Free plan | No · 14-day trial | No · 14-day trial | Yes · manual daily refresh | Yes · manual refresh | No | No · book a demo |
Public list prices checked on 2 August 2026. Annual figures are monthly equivalents billed yearly; taxes, add-ons and regional pricing may differ. We keep this table honest; if something is wrong, tell us and we'll fix it.
Where Supermetrics still wins
Honesty over conversion: pick Supermetrics if you need many data sources beyond paid social, a data warehouse pipeline (BigQuery, Snowflake), enterprise SSO/procurement, or connectors for TV and offline media. Pick Funnel if you're an enterprise consolidating hundreds of sources. Stats Ninja doesn't pretend to do that.
Pick Stats Ninja if your reporting lives in Google Sheets, your paid channel is Meta, and your tooling budget has one digit fewer than an enterprise's.
What you get for $29/month
- Full Meta Ads catalog — ~70 metrics, delivery & action breakdowns, every attribution window, campaign/adset/ad level.
- Scheduled refresh — daily on Starter, hourly on Pro ($59), every 30 minutes on Scale ($119). Set it once; the sheet stays fresh.
- Native Sheets add-on — the report builder lives in a sidebar in your spreadsheet. No tab-switching, no CSV exports.
- Failure alerts — if a scheduled run breaks (token expired, quota), you get an email, not a stale dashboard you discover on Friday.
- No per-connector games — one price, all Meta Ads features. Future sources included as they ship.
FAQ
What is a focused Supermetrics alternative for Google Sheets?
Stats Ninja starts at $29/month ($23/month billed annually) for 3 Meta ad accounts with daily scheduled refresh — versus broad platforms whose prices climb with connectors and accounts. If you only need Meta Ads in Google Sheets, you should not have to pay for 100+ connectors you never open.
Is there a free Supermetrics alternative?
Fully free tools either cap you at manual exports or die when the maintainer loses interest. Stats Ninja gives you 14 days free with no credit card — enough to build every report you need and see it refresh on schedule before paying a cent.
When is Supermetrics actually the better choice?
When you need many data sources (TV, CRM, SEO tools, 100+ connectors), enterprise procurement, or a data-warehouse pipeline. Stats Ninja is deliberately narrow: Meta Ads into Google Sheets, done extremely well, at SMB pricing.
Does Stats Ninja support all Meta Ads metrics and breakdowns?
The full catalog: ~70 metrics, delivery and action breakdowns (age, gender, country, device, placement…), every attribution window Meta exposes, campaign/adset/ad level, and custom date ranges with scheduled refresh.
Can I schedule automatic refreshes like Supermetrics?
Yes — every plan includes scheduling. Daily on Starter, hourly on Pro, every 30 minutes on Scale. Reports refresh in place in your sheet; your formulas and charts keep working.
Strike first
Launching on the Google Workspace Marketplace. Waitlist members get 14 days free at launch.